Shotools. The Social Networker’s Arsenal

Each day the impact of social networks on what companies and individuals do is greater and, with it, the number of companies dedicated to social environment managing software is growing. These companies are developing software from the standpoint of social network users as well as from the potential impact that online brand development has for companies.

We bought into Shotools a couple months ago, which just published its platform and is now offering its services to Internet users. There is a free version and then several pay per use versions in a SaaS (Software as a Service) model that looked really good and that we wanted to try.

Led by Alex Puig, the Shotools team is making themselves in a big gap between the companies that offer help tools for managing your presence and the presence of your company on social networks.Do you use one of these pay tools? Which? I’d love to know.